Christie’s International Real Estate’s Exclusive Bespoke Marketing Program Offers Unique Synergy with Christie’s Auction House to Market and Sell Luxury Properties
August 31, 2012 - New York
This summer's sale of New York City's Stanford White Mansion for US$49 million is the most recent example of the program's success
Senior Vice President for Christie's International Real Estate, Kathleen Coumou, sat in the Christie's saleroom for late June's A Taste for Luxury: Two Great Houses from America's Gilded Age sale and watched as an international audience bid on the private collection from two historic residences: The Stanford White Mansion at 973 Fifth Avenue and the country estate of Blairsden in Peapack, New Jersey. Christie's was commissioned to sell the contents of these exquisite residences while the company's wholly-owned subsidiary, Christie's International Real Estate, provided international marketing for both estates, working in conjunction with its New York City Affiliate, Brown Harris Stevens, and its northern New Jersey Affiliate, Turpin Realtors.
As Coumou watched the sale of furniture, tapestries, old master paintings and drawings, silver and porcelain, elegant reminders of the early 20th-Century and of those great families and fortunes, she received word that the Stanford White Mansion had closed. The sale of the US$49 million property at 973 Fifth Avenue was complete, brokered by Paula Del Nunzio of Brown Harris Stevens.
"To learn this while sitting in the sale room as the contents of the home were being auctioned was surreal," Coumou says. "It really hit home what a unique service we offer. Experts in both art and real estate best serving our important clients by working hand in hand under the Christie's brand."
Two weeks later, another property in New York closed, The Huguette Clark apartment at 907 Fifth Avenue for US$24 million, well above its list price. Mary Rutherford and Leslie Coleman represented this storied estate. Christie's sold the jewels from the estate in April.
"We continue to take great professional pride in providing a truly connected and extended service for our company's clients," says Neil Palmer, Chief Executive Officer of Christie's International Real Estate. "Our ability to provide advice on real estate and art through trusted relationships, in many cases held over generations, and across international time zones, creates exceptional results. This direct and seamless integration with the world's leading art business, drives all categories of luxury sales momentum and provides exceptional customer care to our valued clients."
Both Fifth Avenue properties that sold were enrolled in the Bespoke Marketing Program, offering superlative auction house exposure to the finest international real estate. While only a handful of all the 81 properties in the program will qualify for a single-owner sale, all properties do receive high-visibility showcasing at Christie's auction venues around the globe-certainly among the most exclusive, glamorous, and vibrant marketing stages in the world.
For more information, visit www.christiesrealestate.com
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