Announcing New Zealand Sotheby's International Realty
August 13, 2010 - New Zealand
Browns Sotheby's International Realty, New Zealand's leading national premium real estate agency, today announced it has changed its name to New Zealand Sotheby's International Realty to better reflect its increased national presence and future growth plans.
According to co-owners Julian Brown and Mark Harris, the decision to change the firm's name is an integral part of the company's long-term growth strategy and current market conditions make it an ideal time to make the transition.
"A great brand is a necessity, not a luxury, especially in a challenging market place," said Brown.
"Both vendors and potential purchasers look for quantifiable points of difference in their search for a real estate agency and desire a respected, trustworthy and truly recognizable international brand that delivers results.
When you combine this global exposure with very successful and experienced local agents, you achieve outstanding and record breaking results that set us apart from all other real estate companies in New Zealand."
The wholly New Zealand owned firm has grown steadily over the last two years despite the difficult economic climate and anticipates opening a fifth office to service the Eastern and Central suburbs area of Auckland by the end of this year.
"Our new and extremely powerful company name already is internationally recognizable and will increase the exposure of New Zealand, our company and more importantly the properties we represent on the international stage," said Harris.
"Through the prestigious Sotheby's International Realty brand, we have access to the world's most affluent and influential people as well as unrivalled international and national marketing opportunities, which set us apart from all other real estate companies in New Zealand."
The Sotheby's International Realty network is regarded as the number 1 premium real estate brand worldwide and currently has more than 10,600 sales associates located in approximately 500 offices in 38 countries and territories across the globe.
The firm, which is locally owned and operated, is also updating their advertising design to incorporate a South Pacific look and feel.
A fern and koru motif has been integrated into the advertising mastheads to help bring a sense of New Zealand to the marketing and give an appropriate expression of place.
"We recognize that the perfect buyer can come from anywhere in the world, whether that's around the corner or across the globe, and the databases, clients and marketing opportunities available to us via the Sotheby's International Realty brand are not limited to just a particular market or region, they are truly global," said Brown.
"In addition, potential purchasers recognize the prestige of this brand and expect our portfolio to include the most extraordinary properties available.
We value the unique qualities of each and every property-regardless of price range-because we recognize the universal desire to have a property that is truly special."
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