Hainan Island Makover
April 21, 2010 - Sanya
Sometimes considered ‘China's Riviera' or the ‘Miami of China', Hainan Island, and in particular Sanya, is the site of a booming property market and a vastly ambitious lifestyle revolution.
Arriving in Sanya, the only thing as conspicuous as the balmy weather is the island's booming property sector. Real estate ads dominate billboards along the airport expressway, project flags flutter throughout the city streets, and the faces of Chinese stars like Zhang Ziyi and Fan Bingbing adorn commercial banners - the latest branding experiment for developers.
Sales offices and showrooms are bustling with a steady stream of visitors, both domestic and foreign, while rows of brand new residential buildings line the coast, their empty balconies belying sell-out successes.
Despite strong sales and rapid development all along Hainan's east coast, a startlingly peaceful atmosphere dominates the area, as many properties are used only a few weeks out of the year.
As the island's market-led real estate develops and investor standards pick up, the variety and quality of available products is quickly following suit.
Resort-style projects dominate, and opportunities have drawn mainland developers, experienced with large scale, urban, and mix-use projects and adapt these to a tropical setting.
Hainan's unique climate and environment makes golf clubs and marinas a desirable addition to high-end resort and leisure projects.
In spite of the substantial investment required to support such facilities, almost all of the high-end projects located in the greater Sanya area, have integrated both marinas and 5-star hotels into their blueprints.
Alongside Hainan's laid-back island lifestyle, its beaches and ocean views, a hugely ambitious lifestyle revolution is stirring - and with the proper long-term planning in place, the tropical island may not need Miami to refine its identity.
Source: LP Luxury Properties
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