Ovolo, one of Hong Kong's leading owner-operators of luxury serviced apartments, has upgraded its latest property at 222 Hollywood Road, complementing a fashionable and chic revival of the once-sleepy local neighbourhood of Sheung Wan, Central.

In keeping with the area's edgy new image, Ovolo has now given the apartment complex in the heart of Hong Kong's liveliest art and cultural district a fresh new designer look.

The new interiors feature tasteful and calming colour palates with open glass box showers, marble bathrooms and ‘Light Fantastic' mood lighting.

Complementing the makeover is cutting-edge technology including Apple TVs, IPAD/POD Docking System to watch movies on the TV and play music, 42-inch plasma TVs, wireless high-speed Internet and Cable television. Other entertainment features include WII, X-Box and DVD library.

The renovations were overseen by interior design director Bun Ho, with styling by Mrs. Toland Sherriff of Domain Ltd and photographer Tim Fawcett.

"The apartments previously lacked almost any colour or variation in texture, making them seem quite flat and unwelcoming," said Mrs. Toland. "I wanted to bring a feeling of tactile and visual richness that was lacking. The new colour scheme of dark greyish-brown taupes with shots of purple provides interest and contrast to the white walls and black floors."

To provide warmth and comfort, ultra suede, velvets and linens were incorporated. Cole & Son Wallpaper was a starting point to add interest to walls, with accent pieces from iconic textile designer Florence Broadhurst for pop and Ilsa Crawford for fashion.

Tiled mirrored walls in both the bedroom and entrance way give a shot of modern glamour while opening up the space visually.

Priced from HK$34,000-42,000 a month, the 1-bedroom, 650 sq ft apartments now offer a "seductive choice for discerning urbanites in this vibrant new commercial and lifestyle hub", said Ovolo founder Girish Jhunjhnuwala. "We have "Ovolo-ized" 222 Hollywood Road, letting guests live the Ovolo lifestyle."

For long, the area on the fringes of Central was known for its narrow streets and antique shops.

But Hollywood Road has recently sprung to life with stylish art galleries and design studios alongside the vibrant nightlife of trendy clubs, restaurants and bars which attract a chic urban crowd.

Hollywood Road's transformation continues with a former police married quarters becoming a landmark hub for creative industries and a ‘Central Oasis' of greenery being developed around the historic Central Market.

A spate of new galleries includes neighbouring Cat Street Gallery and The Space showcasing international contemporary and modern art; boundary-pushing art space Para/Site renowned for conceptual exhibitions; experimental artist-run gallery Above Second bringing a taste of lowbrow, comic, pop, street and skate culture to Hong Kong; and Hanart TZ Gallery pioneering contemporary Chinese art.

Fashionable new restaurants include 208 Duecento Otto, inspired by the New York-style Italian culinary tradition, and Wagyu Kaiseki Den, an exclusive high-end Japanese restaurant specialising in exquisite kaiseki cuisine.