Marriott will now rent out luxury homes and apartments
May 03, 2019 - United States
Hotel chain Marriott International on Monday (Apr 29) announced the launch of an online rental platform for luxury homes - joining the likes of home-sharing giant Airbnb.
Starting next week, the group will offer around 2,000 high-end homes in certain areas of the US, Europe, the Caribbean and Latin America, the US firm said in a statement.
"The launch of Homes & Villas by Marriott International reflects our ongoing commitment to innovation as consumer travel needs evolve," commercial director Stephanie Linnartz said. The launch follows a successful pilot program, she added.
Marriott said its trial last year convinced the company to jump in. Nearly 90% of renters were members of its loyalty program, Marriott Bonvoy. Most were traveling for leisure and, with an average five-day stay, spent three times as long at the property as the typical hotel guest.
Marriott, which owns brands including Sheraton and Ritz-Carlton, will allow customers using the new platform to earn loyalty points that can be put toward new bookings.
The firm is the first hotel group to delve into the home-sharing sector, with competitors including Hilton and Hyatt also exploring the industry, according to The Wall Street Journal.
Marriott said users of its new platform can expect to see properties such as a four-bedroom cottage in California wine country, a six-bedroom villa in Sorrento, Italy or even an 18th century Irish castle (pictured above) featuring a private lake.
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