Gary Friedman, head of the company formerly known as Restoration Hardware, has recently purchased a Beverly Hills estate for $37 million.

The five-bedroom house first listed for $46.75 million last May. The price was later slashed to $39.95 million, according to Zillow.

Known as the Promontory, the newly built, roughly 11,000-square-foot property was designed to blend Hollywood Regency and classic Palm Beach styles, according to the listing.

It has vintage light fixtures, a midcentury inspired bar as well as a screening room, a gym, an infinity pool and a four-car garage.

You can take a look at the future legend known as the Promontory in the video here, courtesy of Berlyn Media.

Jade Mills of Coldwell Banker Global Luxury shared the listing with Drew Fenton of Hilton & Hyland. Kurt Rappaport of Westside Estate Agency represented the Mr. Friedman.

Source : WSJ