Location

Zürs sits at the heart of the Arlberg, one of the world’s most renowned ski regions, offering direct access to over 300 km of pistes and extensive off-piste terrain. Its high-altitude location guarantees exceptional snow conditions throughout the season, while the village’s compact layout ensures immediate lift access and true ski-in/ski-out convenience. Surrounded by dramatic alpine peaks and pristine slopes, Zürs provides an exclusive, understated atmosphere ideal for guests seeking premium skiing, privacy, and effortless access to the entire Arlberg ski domain.

Description

Lech–Zürs is one of Europe’s most exclusive winter destinations, defined by snow-secure landscapes, true ski-in/ski-out access, and extremely limited building land - ensuring long-term value and price stability. Within this setting, Hotel Hirlanda presents a rare opportunity. For two generations, it has been one of Zürs’ most respected hotels, combining authentic Alpine heritage with warm, traditional hospitality.

The property comprises 3,187 sqm in a prime, central ski-in/ski-out location. Approximately 2,100 sqm are used for the hotel and staff facilities, leaving around 1,000 sqm available for developing an exclusive luxury chalet - an exceptional offering in a market where new plots are virtually unavailable. The hotel benefits from a loyal international guest base and stable operations, creating an attractive foundation for an investor seeking both secure income and development potential.

Lech–Zürs’ strong infrastructure, world-class gastronomy, and celebrated events such as The White Ring, Arlberg Weinberg, and various winter festivals make it a magnet for high-end guests. The region’s strict limits on new construction further enhance the long-term value of premium properties. By integrating a private chalet with the hotel’s full-service environment, investors can combine private luxury living with professional hospitality support, generating additional rental possibilities and enhancing asset value.

The current owners are prepared to accompany the transition for several years to ensure operational continuity, preserve the hotel’s reputation, and support the successful creation of the chalet. Investors may either add the chalet while continuing hotel operations or expand hotel capacity by utilizing existing permissions to create additional guest beds. In either case, the project offers a unique chance to pair dependable hospitality revenues with a rare development opportunity in one of the world’s most sought-after alpine resorts.